Two weeks into my internship and I have already experienced more than I could have ever imagined. The Fashion industry is a cut throat world and a constant revolving door, but the reward is much more than a salary. My job entails thousands of different adventures every single day. My morning starts with trekking in 100% humidity from 5th avenue to the Garment & Fashion District. I am lucky enough to be working with fashion industry legends from incredible designers to the top sales directors in the business. Follow my journey through the fashion industry this summer.
Within the last two weeks I have been immersed in the fashion industry a stiletto in a pile of sneakers. Although my title states..."Marketing and PR intern", I think it's safe to say I am an intern in every department even though my strengths lie in the Public Relations and Marketing department. From being pulled into meetings with Sax Off Fifth Avenue buyers, working on creative marketing campaigns to to steaming and dressing models on editorial shoots, a Haute Hippie intern does it all. Each beautifully hand-crafted garment goes from design - production - tech - sales, finally to the PR sample showroom. Only then can I hold the luscious georgette fabric in my hands, just before wrapping it around my body and not taking it off until 6:00, even though I rarely leave at 6sharp.. In a fashion internship the work is endless, but the result is beyond fabulous. In the last 15 days I have seen it all and experienced the best.
How can I define a Haute Hippie?
Well the webster definition is,
Although this is both technically correct, a Haute Hippie is far more than that. I am lucky because this summer I was not only immersed into the fashion industry but I became part of a brand. I prefer in house marketing and PR a million times over because you can become passionate about one item of clothing or one designer and one brand. Haute Hippie has shown me the bohemian embellished world in a beautiful way.
"Despite a Haute Hippie's nomadic lifestyle, she never forgets from where she has come. It is the experiences in our lives that shape the the people we are to become. It is her longing for a different era that influences her everyday attire. She is able to manifest her attraction towards different time periods through her ample supply of vintage clothing. Always on the quest for that next great lost treasure, vintage is her inspiration and a staple in her closet; from flapper dresses from the 1920’s, lace capes and cloaks from the Belle Époque, to ripped and tattered denim from the free-wheeling 60’s and dazzling sequin mini’s and jumpsuits from the sultry 70’s Studio 54 nights. She of course combines her vintage with modern silhouettes, but it is the vintage that grounds her look. In truth, to the HH woman, it doesn’t matter where she is in New York, whether it be a dive bar in the East Village or a posh restaurant uptown, to her it’s more about the company you keep."
- Trish Wescoat Pound, Founder and Creative Director
Some of the highlights from the last few weeks.....
1. Worked on Haute Hippie's official blog
2. Assisted and styled an Editorial Shoot
3. Created creative Marketing campaigns
4. Tried on every neck piece we own from the showroom.
5. Comment to find out more!
6. Sat in on buyers meetings with Sax & Neiman's
7. Came to work with smiles
Keep following My NYC Summer Adventure on Until Paris.com!